Understand the value / A practical guide

Non-compete and non-solicit

Noncompetes restrict specified competing activities; nonsolicitation provisions restrict specified outreach or solicitation. Their treatment can differ between ownership sales and employment. The FTC’s blanket rule is not operative. Buyers and sellers should obtain current jurisdiction-specific review, define the purchased relationships, and reconcile restrictions with transition duties and client choice.

Noncompete is a contractual restriction on specified competing activities; nonsolicitation is a restriction on specified solicitation, commonly involving clients or employees. Their scope and enforceability depend on the applicable law and transaction facts.

Why distinguish these restrictions in a practice sale?

They address different conduct and can apply under different legal rules. A buyer protecting purchased goodwill needs to know precisely what the seller may do after closing, rather than relying on a broad restrictive-covenant label.

A clause barring operation of a competing practice differs from one barring targeted solicitation of named transferred clients. A restriction on accepting unsolicited work differs again. Employee solicitation, confidentiality, trade secrets, and client-record use present separate questions. Read the definitions and prohibited actions in the actual contract.

The valuation hub explains how transferable relationships support the acquisition’s economics. Restrictive covenants may form part of that protection, but they do not guarantee retention. Service quality, client choice, staff continuity, and a credible handoff still matter. Price the operating plan rather than assuming a signature eliminates relationship risk.

Is there a current federal blanket ban on noncompetes?

The FTC’s published rule-status page says its Noncompete Rule is not in effect and is not enforceable. Do not present the 2024 announcement as an operative nationwide prohibition.

The official FTC Noncompete Rule status describes the court order stopping enforcement and the September 2025 steps to dismiss the appeal. That status does not establish that any particular covenant is lawful or enforceable. State law, case law, applicable federal law, and the agreement’s facts still need review.

Keep a dated legal assessment with the transaction file. Avoid copying an old federal-rule explainer into a purchase agreement or employment package. If the parties rely on a specific exception or doctrine, their counsel should identify the controlling authority and why it applies to the actual restricted person and conduct.

Do sale-of-business and employment restrictions receive identical treatment?

They can receive different treatment, so separate the seller’s ownership-sale obligations from employment or consulting obligations. A seller may occupy both roles after closing.

For example, Minnesota section 181.988 excludes nonsolicitation from its noncompete definition and provides a business-sale exception subject to stated geographic and time conditions. The Illinois Freedom to Work Act excludes agreements involving purchased or sold goodwill or ownership interests from its defined employment noncompete category. Those statutory distinctions do not create a universal Midwest safe harbor.

Identify the consideration, role, agreement date, relevant jurisdictions, and restricted conduct for each person. A covenant imposed on every retained employee should not be justified simply by calling the overall transaction a business sale. Conversely, a seller’s genuine ownership-sale covenant should not be analyzed solely as an ordinary employee restriction without reviewing the applicable law.

Which drafting facts should the acquisition team clarify?

Clarify the protected business, persons, clients, activities, geography, time, exceptions, and remedies. Ambiguity can create operating conflict even before a court considers enforceability.

Illustrative restrictive-covenant issue map; counsel determines lawful terms
IssueQuestion to resolvePotential ambiguity
Restricted activityWhich services or actions are covered?Tax preparation versus unrelated advisory work
Protected clientsWhich relationships are included?Transferred clients versus all buyer clients
SolicitationWhich communications are prohibited?Targeted contact versus general publicity
Unsolicited requestsWhat may the seller accept or refer?A client independently approaches the seller
Geography and timeWhat scope is justified and permitted?A local radius applied to remote services
Permitted assistanceHow does transition work remain authorized?Seller contact requested by the buyer

Use the table to prepare facts for counsel, not as ready-to-sign legal language. Define the actual practice perimeter first, including excluded clients or service lines, so the covenant corresponds to the transaction being priced.

How should client choice be handled?

Recognize that a covenant binds its parties within its lawful scope; it does not compel every client to remain with the buyer. Plan a respectful response to client decisions.

A client may leave because of fees, a service mismatch, relocation, dissatisfaction, or the departure of a familiar professional. Those reasons require different operational responses from prohibited seller solicitation. Avoid classifying every lost relationship as a contractual breach without evidence of the conduct and the relevant clause.

The client retention rate definition helps separate cohort measurement from attribution. Track the client’s decision, timing, stated reason where available, and any relevant contacts through a controlled process. Keep private information appropriately protected. When a dispute arises, preserve facts for counsel rather than asking staff to make legal conclusions or pressure clients into supporting a claim.

What financial example helps separate protection from prediction?

Compare the operating exposure with the assumption used in the purchase model. Do not assign an arbitrary valuation premium to the existence of a restrictive covenant.

Assume an illustrative transferred cohort generates $300,000 of annual fees. The buyer’s sensitivity tests a 10% revenue loss, or $30,000. If an assumed 40% contribution margin applies to the affected work, the annual contribution effect is $12,000. Neither assumption establishes what will happen or the recoverable damages for any breach.

The contract may define purchase-price adjustments, indemnity, or remedies separately. Review those mechanisms together so the same event is not automatically counted twice. A retention adjustment may address commercial performance without proving prohibited solicitation. A legal damages calculation can require different evidence from the buyer’s acquisition sensitivity.

How does the seller’s transition role affect the restrictions?

It creates legitimate client and employee contact that should be clearly authorized. The seller cannot introduce the successor effectively if every ordinary transition conversation appears prohibited.

Coordinate the covenant with the transition agreement. Identify permitted introductions, historical questions, buyer-directed assistance, and referrals. Define who schedules contact and how communications are documented. If the seller retains excluded relationships or continues another business, map those boundaries before closing.

Also review the book of business perimeter. A schedule that excludes certain clients should agree with the covenant’s protected-client definition and the price model. Inconsistent schedules can cause avoidable conflict when the seller services an excluded client who also buys another service from the purchaser.

What process should the parties use before signing?

Use a fact-specific legal review and a practical operating test. A clause should be understandable to the people expected to follow it.

  1. Identify each person’s seller, employee, consultant, or other role.
  2. Map the relevant jurisdictions and current legal requirements for each restriction.
  3. Define the purchased services, protected relationships, and excluded activities.
  4. Reconcile transition permissions, consideration, remedies, and price-adjustment provisions.
  5. Test realistic client and staff scenarios, then obtain counsel’s review of the final documents.

Scenario testing can reveal ambiguity quickly. What happens if a client calls the seller directly, an employee seeks a reference, or the buyer asks the seller to answer a technical question? Record the agreed route for those events so the operating team does not need to improvise after closing.

What should be monitored after closing?

Monitor compliance through documented facts and clear communication, while maintaining the service quality that supports retention. A covenant is one part of the transaction, not the entire integration plan.

Keep the seller’s permitted role, access, and contact process current as the transition changes. If the parties amend duties or compensation, ask whether the restriction needs review. Track the expiration of obligations and avoid suggesting they continue beyond their actual term.

When concerns arise, preserve relevant communications and refer the issue through the agreed legal process. Do not publicly accuse a seller or departing employee based on an unexplained client loss. The buyer’s strongest operating position comes from a clear purchased perimeter, understandable obligations, sound records, and a practice clients continue to choose.

A few common questions

What else should you know?

Are noncompetes banned nationally under the FTC rule?

The FTC’s published status says its Noncompete Rule is not in effect and is not enforceable. That does not establish that a particular agreement is valid. Applicable state law, federal law, case law, and transaction facts still require review. Use a current legal assessment rather than an outdated rule announcement.

Is a nonsolicitation provision the same as a noncompete?

No. A noncompete restricts specified competing activities, while a nonsolicitation provision targets specified solicitation. Definitions, coverage, and enforceability can differ under applicable law. Read what the actual clause prohibits, including client contact, employee recruitment, general publicity, or acceptance of unsolicited work, instead of relying on its heading alone.

Does a business sale make every employee restriction enforceable?

No. The transaction’s overall label does not answer the rules for each person and agreement. Separate genuine ownership-sale obligations from employment or consulting restrictions and review the applicable legal framework. Counsel should evaluate role, consideration, scope, geography, duration, and governing jurisdictions before the buyer relies on a provision.

Does a covenant guarantee that transferred clients remain?

No. Clients can make service choices for many reasons, and a covenant governs its parties within its lawful scope. Distinguish client attrition from evidence of prohibited conduct. Retention planning still requires capable delivery, introductions, clear fees, and good communication; commercial sensitivities are not proof of breach or damages.

Which sources support this guide?

Primary rules and guidance support the factual statements in this article. The worked examples and decision frameworks are original educational analysis.

  1. Noncompete Rule status — Federal Trade Commission
  2. Minnesota Statutes section 181.988 — Minnesota Revisor of Statutes
  3. Illinois Freedom to Work Act — Illinois General Assembly

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